Mawara
Offer Economics Calculator
Preliminary example: 10% off needs +20.0% more orders RTO is not yet resolved.
growth tools

Discount Feasibility Calculator

Compare contribution before and after an additional discount, then calculate how much more order volume the affected offer must generate to break even. Conversion rate is optional context, not an input to the core maths.

Example values are active. The headline arithmetic is live. Confirm the economics below and resolve COD before the calculator gives a verdict.

Your economics

Enter the price and cost of the unit actually being discounted.

₹
Product or range discount: use the affected product's own realized selling price (or a weighted average selling price for the affected range), not the full order AOV.

Sitewide discount: use current realized store AOV.
₹
Product or range discount: use that product's own cost, or the weighted average cost of the affected range.

Sitewide discount: use average COGS per order on the same basis as AOV.
%
Use a 60–90 day window. Returns lag the orders that generated them, so a 30-day rate understates. Use returns among successfully delivered orders, not all placed orders.
₹

Add reverse pickup, non-refundable payment fees, handling and write-off on inventory that cannot be resold.

%

Additional discount from current realized selling price.

Calculating viable discount range…

₹

Packaging, payment fees and fulfilment/shipping cost net of shipping revenue collected.

Keep the basis consistent: use tax-exclusive monetary values. For a product discount, the discount is applied to the product price entered above, not to the customer's full basket.
Post-order reality

RTO matters only if the affected orders can ship COD.

Do these orders ship COD?
%
%
₹

Failed COD deliveries generate no revenue and no product COGS. Enter only additional logistics/handling loss.

Confirm after entering the economics and COD/RTO inputs that apply to you.
What the maths says
Example: a 10% discount needs about 20% more orders before RTO is resolved.

The preliminary order-lift ratio excludes RTO until COD is resolved.

Required order lift
+20.0%
preliminary · excludes RTO
Current 100 affected orders
—
resolve COD for ₹ figure
Same 100 after offer
—
resolve COD for ₹ figure
Your assumption

How much more order volume do you expect?

+0%
Verdict locks until you confirm these are your numbers.
Automatic downside check
With COGS 20% higher, the required order lift rises from +20.0% to +23.8%.

COGS is always stressed. Populated return/RTO loss channels are stressed too.

Optional store-CVR context

CVR does not drive the break-even maths. This section only translates the exact order-volume requirement into a familiar store metric.

%

Use your own recent typical or median store CVR. Do not use an industry benchmark.

Add your typical store CVR to see an approximate store-level translation.
Show how this is calculated
Delivered share— Orders that actually stick— Expected extra return loss— Expected RTO logistics loss— Current contribution / placed order— Offer contribution / placed order—
Two boundaries: repeated discounting can train customers to wait for lower prices, and a product/range offer can pull buyers away from other SKUs. A product can clear its own break-even while still reducing total store contribution through substitution.
The maths tells you the hurdle

Testing tells you whether customers will actually clear it.

Mawara can model the offer against your live funnel and design the CRO test needed to measure the real order response.

Get an offer diagnostic
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